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100 Auction Secrets Revealed! By Aubrey Johnson & Barkingbird Productions AuctionTip #21: Make
Your Customer Your Passion Treat your customers and
potential customers like royalty and they will reward you dearly
long-term by remaining loyal to you. Your repeat business
depends upon your customers. They are your main concern. Your customers
are more important than your product or any short-term profit you make. Take
care of them... And they'll take care of
you. AuctionTip #22: Use
Delivery Confirmation Rest easy at night and
get delivery confirmation when you ship your valuable items. A small percentage
of buyers will receive an item and say they didn't get it and demand a refund. You can cover the cost
of delivery confirmation in your shipping charge. It only costs pennies for peace of mind! You can email the tracking
number to the customer so they can track the package. AuctionTip #23: Send
Customers The Auction Number At the end of the
auction include the auction number with the end of auction notice. Place the
number in the subject line so you can easily track emails. Your customer may
also be bidding on multiple auctions. Doing this will prevent
confusion for you both. AuctionTip #24: Your
Listing Schedule Do you always start and
end your auctions at the best times? Always have auctions start and stop when
traffic is the heaviest. If you make a listing
schedule and stick to it then your results will be better. AuctionTip #25: Double-Check Your Title Check to see that your
item title has no spelling errors before you post it. Buyers mainly use the
search engine to locate their item of interest. Search can pick up items
placed in the wrong category. But search won't pick up mis-spelled words. If your spelling is
incorrect, you'll lose all buyers using the search function. This could have a serious impact on your auction. The good news is, if you
catch mis-spelling before the first bid, you can always go back and revise it. AuctionTip #26: Stopping Auctions Gone Haywire If your eBay auction has gone wrong, or an emergency pops up- to keep from losing too much; simply cancel all bids on the auction and end the auction... Provide an explanation for why you did it- don't abuse the feature; eBay will crack down on you. AuctionTip #27: What Customers Want After an Auction Your
customer wants three things after the auction in order to be satisfied with
your service: ·
Speedy
contact after the auction. They want all the necessary information in
straightforward terms. ·
They
want their goods shipped quickly and in one piece when they arrive. ·
They
want A1 support. If they have a problem or a question they want a quick answer
from you. If you do
these three things consistently then building a great reputation will be no
problem. AuctionTip #28: Online Customer Service Rules When it
comes to your customer, here are 8 timeless rules to live by: ·
Your customers are everything. ·
Your customer is always right. ·
Go the extra mile. ·
Return emails fast. ·
Under-promise and over-deliver in everything you do. ·
Never criticize your customers directly or indirectly. ·
Make the auction process extremely simple for the customer. ·
Follow up the day after the sale to catch any problems. Let me
also stress once more: always answer a customer's email. AuctionTip #29: Know Your Product and Become More Credible Buyers
want professional sellers. The more
information you have and use, the more credible you become in the buyer's eyes. If the
curious eBayer trusts you, then you're hundreds of times closer to making the
sale, than the guy with no professionalism. If you
wrongly describe your item, then your credibility takes a nose-dive in their
eyes. When
you're focused on what you sell, and have defined your niche, having tons of
info about your product is a breeze. This can
be a problem starting out when you're selling a bunch of different types of
items. Always look for clues about
what to say from existing eBay ads. AuctionTip #30: Insure Valuable Items At times, I've been to blame for
broken items due to my bad packing. Buyers have no control over how I pack an
item. Carriers hardly ever
accept liability for broken items. It's my job to see to it that they get their
item in one piece and on time. Make sure you do everything necessary to see to it that this happens. |